You’ve started a blog and now everyone is telling you that you should connect all of your social media channels. They tell you it’s all too easy to push out your blog content with automatic publishing to Twitter, Facebook, Google+, LinkedIn, Pinterest, Tumblr, and whatever else you are using.
Please, I implore you not to connect your blog to automatically publish to your social media channels. Please, please, please!
This blog post is for the beginner blogger.
Let me continue to say, I am not an expert by any means on this whole topic of blogging and social media. I am a blogger but I am also a reader of blogs and follower of blogs and bloggers. And I know I do not like seeing blog posts that are automatically published on all of the blogger’s social media channels. I will unfollow someone quickly when I see their blog posts automatically published to their Facebook and Twitter accounts. Especially when it is not introduced with some explanation.
This is a lesson I had to learn myself. I was guilty of doing the same thing, having my blog posts push out on all of my social media channels. I attended a social media conference and learned that this is probably not a good practice. It is redundant duplication.
So, I went home and immediately disconnected my blog from automatically publishing to all of my social media channels. Now, I use my social media channels for different things. This does a few things:
- Creates a wider audience or potential wider audience for my blog. Instagram people like different things than Twitter people. If my Instagram followers want to learn more about my blog, they can because I do have my blog address listed. Same with Twitter and other channels.
- Posting original content on other channels makes you more personable. Because, it is you posting the content and your followers get to know you in a different way than from your blog. You become more relatable. It simply adds another dimension to your blog or brand.
- If you blog about more than one topic, you can use your social media channels to keep them separate. For example, I use Google+ for celebrity fashion and news, Twitter for beauty tips and fashion trends, Facebook for CrossFit and Generativity.
- Use your social media channels as a PREVIEW to what’s coming up on your blog. I do this all the time with Instagram. I take my own photos to use on my blog and I always “fix them up” with filters, brightness, contrasting, etc. Instagram is a good tool for this as you know.
Another tool for you to use to manage what goes out on your social media channel is something called Flipboard. It is a social network aggregator. It keeps everything you follow and like in one place. But you can also send stuff out from Flipboard and onto your personal social media channels. Oh, and Flipboard let’s you follow and create your own magazines. Create a magazine for a specific topic and store you favorite articles there and share it with others.
Do you know how many social networks are out there these days? Me either. I did a quick Google search asking for how many social media channels are out there and the result was crazy. All sorts of social media networks, most of them I have never heard of before. There will probably be five more new ones by the time this blog post is published.
Be selective with what social media channels you decide to use. I use what I call the Big Three – Facebook, Twitter, and Google+. I think any more would be overwhelming for me. Occasionally I will use Pinterest and I use Instagram too. It also depends on what your goals are for using them, what do you want these particular networks do for you?
Just something to think about as you continue in your blogging endeavor. I am not saying never to push out your blog posts on your social media networks. Yes, please do but do it manually and make it engaging.
Thanks for reading.