“Only about 1% – on average – of the people that see our words will move on to purchase your products.” I listened to the marketing expert share his wisdom and experience, or at least I tried. His words had kicked me so hard that I was stunned into a fog of dismay.
My goal to “take over the world” requires that I sell a minimum of 1000 products a month. That means that I have to get in front of 100,000 people each month –even more if I want to reach the top tier of my success design.
That is a LOT of people. It is even more of a hurdle when you look at the statistics the analytic programs currently display for my website. “It is an impossible task.” The rational mind might declare. Those that have met me know that I am anything but rational.
Top Secrets for Getting Known for Your Words
1. It will not happen overnight. Although there are posts that will go viral, a solid foundation of followers does not happen in an instant. It happens one viewer at a time building on the next viewer. Settle in for the long run because building living wage with words is a marathon.
2. You can learn more so that you can write more. The mantra that I have heard since I began pursuing writing was that you have to “write what you know.” I have learned to develop my research skills and I regularly invest in learning opportunities so that I can know more.
3. Guest posts are great – but guest SERIES are even better. Most websites are hungry for solid, original content for their sites. Visit websites that are related to your niche regularly. Comment on the blog posts and even share relevant posts around your social media (again, this is a marathon, not a one-time sprint). When a conversation unfolds, offer up a guest post or a guest series specific for the readers on that site.
4. Print does a writing journey good. People still view print as the end all and be all of the expert. Invest some time in sending out queries to print publications that appeal to your target market. A writing friend of mine has a goal of keeping 12 queries out all the time. My target is smaller – only eight. If I consistently keep eight queries out then I will land more print writing opportunities. An added bonus for print gigs, they tend to pay better than online opportunities.
5. Create content specific to social media. Nothing annoys me as much as getting the same post in my news feed a half dozen times because it was copied and posted on a personal page and a lot groups. Writers need to be creative even in the sharing. Give the reader something of value in the post and then give them a desire to follow the link to the longer post on the website. Keep in mind that each social media site has its own unique voice and customize your posts accordingly.
6. You have to be consistent. This is a line upon line and precept upon precept situation. People are creatures of habit. If they have no idea when to expect your words then they will not be expecting your words. It is likely they will not seek them out because they are not expecting them. If you produce content on a regular schedule then they will begin to expect and seek it out.
7. Set your own path. Find what works for you because that is the only way you will be able to keep it going. You have to find your rhythm and design if you are going to map out your way.
Making money with your words – or with your blog – is simple. Get your words in front of as many eyes as possible. The more you write with consistentcy, and the more places you share your words, the more your audience will grow.
Writing is a marathon, but the finish line makes it all worth it.
About the Author:
Kathryn Lang offers a phrase of hope through her columns, articles, books and workshops to shine the Light on the moment. Her personal hope is that every person who encounters her words will feel as if those words were written (or spoken) just for her. She speaks at women’s conferences, professional organizations and schools on finding purpose, being encouraged, pursuing writing, and growing relationships.
Connect with Kathryn: Website| Facebook | Twitter | Google + | LinkedIn
Check back next week for the second segment of this great series!