If you’ve been around the blogging world for some time, you are probably familiar with the term Editorial Calendar. You may even have one of your own. If you do, please share with us in the comment section how yours works.
But for those of you who do not have an editorial calendar, I am sharing mine with you today.
First, let’s answer the obvious – What Is An Editorial Calendar? Basically, as I see it, an editorial calendar is a planned out calendar of upcoming topics for your blog. It is a tool to use to plan days, weeks, or months in advance of topics you want to publish on your blog. It is a guideline of upcoming blog posts. It can serve as inspiration and to help keep you focused and on track.
For example, you can see in my editorial calendar below that I typically blog about three different topics – or that is the path I want to take anyway – Generativity, Fitness, Modish.
In this example, you can see my editorial calendar is simple and basic. I have tried using a regular calendar – like Google calendar – but found it limiting. However, some bloggers do use a regular monthly calendar format and it works for them. I like a little more detail in mine.
Left hand column, I go ahead and put in the dates, then my regular blog categories. After that, the fun starts by coming up with ideas to plug-in for those dates.
The NOTES section is where I can paste in LINKS I find interesting regarding the topic and I can reference later for research purposes; I have the link handy. Other things that I need to finish the blog post – those notes would go here as well – get a photo, find an appropriate quote, etc.
Once I get it ready for publication, I can schedule the blog post and those last two columns allows me to record when I have them ready/scheduled and when they actually published.
Notice, I do not have every single date filled in. I have chosen to blog at least three times a week, for now. And the open dates where I don’t have anything planned, well, if there is something that comes up and I want to blog about it, I can. The open dates are for editorial and opinion pieces. It is also for taking time off.
Other editorial calendars can be more elaborate. And I will probably keep adding to mine. Eventually, I’d like to keep adding columns and record what/where I shared my blog posts, what sort of traffic it generated, comments, and other stats. But for now, my basic introductory editorial calendar will be sufficient.
I have been blogging for years. I have had several different types of blogs too. For the longest time I had never heard of an editorial calendar. Boy, let me tell you that when I found out about editorial calendars, my blogging changed big time!
How so you ask?
- having a schedule produces consistency and we all know how important it is to be consistent on the internet
- consistency helps establish trust in your readers because they know you will be there on certain days and times and they also know what to expect in your topics
- the editorial calendar helps you plan out your posts so you are not trying to come up with something last minute and stressing out
- I don’t know about anyone else but I work better under deadlines and an editorial calendar made me feel more professional – even if my blogging is still just a hobby and fun. I look forward to creating my schedule and then doing the research, the work, the writing, the photography, putting it all together for publication.
- it frees my mind for more creativity to bubble up
- I can set appointments and interviews better
- I can project holidays, special events, and seasonal trends
- It just relieves stress in general
Those are just to name a few. I’m sure others can add more to the list.
I haven’t done an editorial calendar in a long time. I wanted to do this blog post though because I do strongly believe in editorial calendars and in writing this blog post, it has inspired me to start one again.
Thanks for reading.