It is almost upon us, the New Year! I’m not a resolution maker but I do like to make or set goals. Or at least get organized and focus. In the blogging world, it is important to get and stay organized. You also should know what it is your blog is about, what is your voice, or what is it you want to convey in your blog. Right?
Or you may be one of those bloggers who simply do it for fun and you do not have a plan and don’t want a plan. You only blog when the Muse moves you. That’s cool too.
But for those of you who like a little more structure, aim, or format – then keep reading.
I am no expert in blogging matters. But I have been doing it for a long time. I can simply share with you what it is I plan to do on my own blog at Moxie Beautiful. There is no wrong or right way to blog. Please, only take this post with a grain of salt and it is simply a beginning. I am only sharing my point of view.
Focus – keep my attention on three key areas
- Aging, tell what it is like to stare down the BIG 50 with some humor while trying to practice Generativity.
- My aging point of view on health and wellness
- Style, Fashion – at a certain age
These are the three things I like to blog about the most.
I just turned 48-years old and I don’t know a whole of bloggers my age. I know they are out there though. So, my blogging about these topics will be from my perspective, of a 48-year old woman, wife, mother, and friend.
What is your mission/vision statement?
To narrow it down – what is your blogging goal this year? Do you have one niche topic or do you plan to cover a wide-variety of things?
Since I narrowed my down to three areas, I also have narrowed down my vision/mission statement, if that is what you want to call it. I guess it is more like a tagline instead: “A little bit of grit plus a little bit of glamour equals one charmingly bold GenX blogger.”
The point with this is that readers want to know right away what they are getting themselves into when they land on your blog. You can place the mission/vision statement in your ABOUT ME page. I strongly suggest you have an ABOUT ME page because that is one of the first things folks click on when they get to a blog. They want to know who is writing the blog. They want a sense of trust. Who is this blogger? Why should I believe them or read them? Why should I come back? Relationships. Trust. Community.
Next comes the meat
How often do I blog? Or how often should YOU blog? That is only a question you can answer, of course. I used to have an editorial calendar and I’d like to start doing that again. It kept me on track, on time, and in-line. It kept me focused.
For me, I hope to blog at least three times a week. And if I hit it more than that, then good for me! If I do plan to blog at least three times a week, then I should blog on a set schedule so that my readers will know when it is coming. They will look forward to reading my blog on Tuesday about my Outfit of the Day, or my blog on whatever menopause symptom has reared its ugly head on Friday. You get the point, I hope. This is where an editorial calendar comes in handy.
Do not get overwhelmed
Schedule your posts. Yes! Schedule your posts. Find some time to sit down and schedule those suckers out. It is so easy and makes it stress free. I’ll be honest though, it did take me a long time to come to this realization though. It was weird to schedule posts in the beginning. I didn’t feel “authentic.” Well, whatever! That’s what I say about it now, whatever! Learn to schedule your posts.
These are the basics of blogging, in my opinion. Of course there is social media that goes along with blogging but that is a separate post for another time. Oy!
In the meantime, set your blogging goals. Are you a beginner blogger? Join the Rocket City Bloggers, we are a group of bloggers with years of experience and we can help you get started. And set your goals small in the beginning.
My suggestion to beginner bloggers
- pick a niche, or two to three topics, that you want to focus on.
- name your blog appropriately, take your time with this one, ask for suggestions
- start with one of the free blogging platforms
- do NOT worry about self-hosting and .coms for now
- join our group for support, education, and resources
- set a once a week schedule, for now
- but don’t worry if you miss a week – it’s JUST A BLOG after all.
Most of all, have fun!
Advanced bloggers? Maybe that is a post for another time. But I will say, for me, I’d like to hit a blogging conference or two this coming year.
Thanks for reading!